Acme Tackle Acquires Another Historic Brand, Moonshine Lures

October 24, 2023 2 min read

Acme Tackle Acquires Another Historic Brand, Moonshine Lures
ACME and Moonshine Lures

Acme Tackle Company, made by Hard and Soft Fishing and the makers of Acme, Kalin’s, Beaver Dam, Reef Runner, Uncle Josh, Atom, and Bead, is excited to announce that it has acquired Moonshine Lures, LLC of Perkins, MI. For the past 17 years, Moonshine has manufactured industry-leading Super Glow
tackle products, including spoons, flies, dodgers, and the Shiver Minnow. Moonshine owners Tom and Beth Gudwer and their team will remain with Acme post-acquisition and will continue to produce the high-quality products that Moonshine is known for.

Acme Is Excited to Add Moonshine Lures to the Family

“We have been admirers and users of Moonshine’s lures for many years and couldn’t be happier about adding Moonshine to our growing family of brands,” said Robin Hancock, President of Acme Tackle Company.

“Acme is eager to build on Moonshine’s legacy and will strive to maintain its strong reputation with Salmon, Trout, Walleye, and Striper anglers while growing the brand through new product development and expanding its sales channels.”

Matt Bichanich, Vice President of Sales & Marketing at Acme Tackle Company, said,

“Moonshine’s Super Glow tackle products, spoons, and Shiver Minnow are some of the most effective lures out there; they are all fish-catching machines. I am very excited to add the Moonshine brand and its products to our portfolio and look forward to bringing them and more to our collective customers.”

“Acme is the perfect fit for us. I am delighted that the Moonshine Lures brand and products will be supported by a company that is as dedicated to quality as I am and has the resources to take Moonshine to new heights. I would also like to thank all of our anglers and stores for supporting us over the years and helping to build our brand. I know the Acme team will carry the Moonshine legacy forward with each one of you,” said Tom Gudwer, owner of Moonshine Lures.

Hard & Soft Fishing has roots dating back to 1922, when their first brand, Uncle Josh, began manufacturing in Fort Atkinson, Wisconsin. They have grown to represent nearly every tackle category on the market for both ice and open-water fishing across their family of brands, which include Acme Tackle Company, Kalin’s, Beaver Dam, Reef Runner, Uncle Josh, Atom, and Bead. From the Pacific to the Atlantic and all the lakes and rivers in between, they produce bait and tackle that has been helping anglers catch more fish for decades. Their employees don’t simply produce tackle, they use it on the weekends.