2B ICE is the gear that lends great performance, sensitivity and style. The 2B ICE series will elevate your hardwater season with rod models designed to target a variety of species.

With 2B ICE you'll be ready to roll this hardwater season.

Extended lengths for more fish fighting power, the 2B ICE 'Select Series' offers ice anglers 5 models dialed in for taking panfish, perch, walleye, pike, trout and more topside.

Blending style and performance elevate ice season with the 2B ICE Select Series.

The 2B FISHING Genesis Series uses precision engineered materials to create a perfectly balanced and extremely sensitive rod to enhance your on the water experience.

Rod actions are matched with durable Army Cork handles, PVD coated stainless steel guides and ultra-comfortable reel seats to give you a rod series you’ll trust time and again.

Take aim at slip float fishing techniques with the Sharp Shooter and Precision Shooter. These open water rods blend details and innovation so you can place presentations with accuracy.

A top seller and must-have for any angler using FFS technology for putting bait on target.

Featuring four finely-tuned rods for the trolling anglers toolbox, the 2B Genesis Walleye Trolling Series helps you lay out the perfect summertime trolling spread.

Built bright with details that takes trolling next level.

Balancing the equation of performance with a reasonable price.

Ceres takes the lead with a visibly sleek, ergonomic handle design and is rounded out with thoughtful balance and sensitivity any angler would appreciate. With spinning, baitcast and muskie options, Ceres covers it all.