Debuting at iCast 2026, here is a look at what we've got coming your way. From Great Lakes salmon, Midwest walleye to coastal saltwater, we have new baits, rods and color expansions that will bring more fish catching success your way.
Read on for some of the fantastic additions that are being added to our lineup.
Brew City Marine Shuttle
Crafted of carbon fiber composite, this all-in-one Brew City Marine Shuttle Box provides users two screen height positions for more versatility, accommodates screens up to 12 inches, offers mounting patterns for all FF brands, and has a recessed and sealed, easy access battery compartment that's fully wired for easy attach connections and fits all batteries. Mountable on your boat with the docking plate and converts for convenience on ice the where it creates one compact, lightweight, grab-and-go command center. The Brew City Shuttle will be available Fall 2026.
Brew City Marine Ice Pole
The reengineered telescoping Ice Tri-Stand Pole is comprised of carbon fiber composite material and deploys instantly, offering freeze-resistant friction fit and massive strength. Outfitted with 6" legs, the tri-stand easily fits over 10" ice holes and when it's time to move, the entire system consolidates: with the ice pole storing securely into the horizontal storage bracket on the Brew City Shuttle, creating one compact, lightweight, grab-and-go command center.
Kalin's Keechi
Introducing the new Keechi Soft Plastics from Kalin's. This innovative bait is made of Kalin's K-Stretchhh Soft Plastic Technology and features a unique, sea-urchin-like profile with numerous fine tentacles that are highly responsive, catching the subtle, micro-movements needed to attract fish. When used with common finesse techniques, its action flares and quivers for effective pulling power. The Keechi is available in 20mm and 12mm sizes and 7 different colors.
Kalin's Hammered Live Series Grub
Kalin’s New K-Stretchhh Soft Plastic Technology is a super supple stretch plastic that offers durability and extra lifelike action with its buoyant composition. The bait produces a slow rolling action with the tail producing a vibrating ripple. Completed with a hammered texture that brings additional lifelike baitfish scale presentation, it also increases Live Sonar Return. The new Hammered Live Series Grub comes in 3" and 5" lengths and six must-have colors.
Kalin's Hammered Live Paddle Tail & Jerk Minnow in Moonshine Glow
Kalin’s K-Stretchhh Soft Plastic Technology is a super supple stretch plastic that offers durability and extra lifelike action with its buoyant composition. Completed with a hammered texture that brings lifelike baitfish scale presentation and increases Live Sonar Return, it also includes Moonshine Custom Glow for lowlight visibility. The Moonshine Glow Hammered Live Series Plastics come in three lengths and three glowing colors.
Reef Runner Hammered 600 Deep Little Ripper
The legendary 600 Series Reef Runner Deep Little Ripper is a deep diving 3-1/2″ rattling minnow bait designed to dive quickly with a wide wobble gamefish can’t resist. It’s incredible darting action, now with a new hammered body which creates an extra touch of lifelike baitfish scale flash and shimmer.
Reef Runner Engage 115 Jerk Bait
The Engage 115 Jerk Bait by Reef Runner is an exciting new suspending jerk bait designed to take your angling to the next level. Featuring a larger bill, it dives deeper while maintaining an irresistible dive, dart, and wobble action that predator fish can't resist. Weighing in at 1/2oz and available in 8 colors, it is the perfect tool for executing a precise jerk-and-pause technique to target suspended fish.
Moonshine Lures Trolling Plug
Elevate your trolling game with this ultimate addition to your Great Lakes arsenal. This new diving plug from Moonshine Lures features the best glow in fishing with an in-water behavior that features a wide, erratic swimming action that hungry trout and salmon can't ignore. The Trolling Plug is offered in 8 vibrant glow color variations in a 4" & 5" size, and is perfectly optimized to trigger strikes at any trolling speed.
Elliott Rods ESP8L-F
Designed to deliver the ever-popular Jig & Crawler technique, the Elliott Rods ESP8L-F delivers with a soft loading rod tip and light action that allows you to toss your rig a long way yet provides enough backbone to drive the hook on a trophy fish. This design takes finesse jig and jig/crawler presentations to a whole new level - with the balance, sensitivity, feel and performance that Elliott Rods are known for, making it a must have rod for your jig/crawler setup.
Elliott Rods ESP79M-F
The Elliott Rods ESP79M-F is the ultimate weapon for reaction bait fishing in pursuit of big walleyes. With a length of 7 feet 9 inches, this rod offers exceptional control and precision when working glide baits, rattle baits and larger swimbaits. The medium power and fast action combination ensures the perfect balance of strength and responsiveness. Built for balance and control, the ESP79M-F is your key to unlocking a whole new level of success in reaction bait fishing for big Walleyes.
Kalins The Sho-w Jig V2.0
The Sho-w Jig is a unique, multi-faceted jig head designed with 20 sides, each with a recessed mirror. The reflective mirrors of this patented design flash and scatter light, mimicking a distressed, glittering baitfish. The Sho-w Jig V2.0 will be offered in 4 sizes including the newest 1/16 oz and 7 brand new colors alongside 5 of the existing. This is a must-have jig for all anglers everywhere.
Kalins Rattling Google Eye Search Bait V2.0
Seek and Destroy! The Kalin's Google Eye Search Bait was designed to fish while using FFS to cover water quickly and always have your bait in front of fish. The jig head includes a rattling google eye and features a custom spinner blade with a hook attached to a swivel and each bait comes with a slow death hook and straight shank hook. The new Search Bait V2.0 will be available in 1/4 oz, 3/8 oz and 5/8 oz weights and 8 colors, giving you an affordable search bait option for all applications.
2B FISHING Genesis 'Panfish Series' Rods
For the ultra lite angler a reactive rod matters so 2B FISHING has delivered two new great models to the Genesis lineup. The 2B FISHING Genesis 'Panfish Series' has lengths that meet all measures of a classic ultra-light rod. The moderately fast action, lightweight feel & balance, matched with a super comfortable reel seat is the perfect pairing for today’s advanced pan fisherman. This is the next level of ultra lite rods for the serious angler at a price that fits every mold.
Kalins Worm Walker Color Expansion
The bait that stormed off shelves for 2026 is back with more color options. The Kalins Worm Walker gives anglers extra presentation options to gain more bites. Spoon fishing had been a staple for decades in trigging fish to bite. Its unique tail wagging and hovering behavior triggers curious fish into striking. Rigged with nightcrawler or plastic the action engages fish as it "walks" back and forth on a slow retrieve. Now with 7 more colors in the existing 1/6 oz, 1/4 oz or 1/3 oz sizes. 
Acme Kastmaster Saltwater Color Expansion
The legendary Acme Kastmaster® has been a tried and true lure for saltwater anglers for decades. Now the lineup includes super glow color combinations for more fish pulling power. Offered in 3/4oz, 1oz, 1 1/2oz and 2oz sizes and 6 brand new super glow colors, there are sizes and colors to give you even more fish catching options.
Kalins 1/8oz Sharp Shoot Slip Bobber & Kit
The newest addition to the Kalin’s Sharp Shoot family: the 1/8 oz Slip Bobber. Designed with the crappie and panfish angler in mind, this bobber is expertly weighted to deliver exceptional casting performance even with lighter presentations. It retains Kalin’s signature easy-thread center tube design, ensuring quick, hassle-free line threading every time. For ultimate convenience, Kalin’s also offers an all-in-one Sharp Shoot Slip Bobber Kit that includes this new 1/8 oz size alongside a selection of jigs, swivels, stops, and weights. It’s everything you need for a successful day of panfishing, packed into one handy grab-and-go solution.
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